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The Book on Bass

The Book on Bass

One of the most remarkable developments of my years at In-Fisherman was already underway when I joined the staff in 1988. That summer, we received prototype samples of the first Berkley PowerBait softbaits to test. This marked the beginning of my familiarity with Berkley’s involvement in producing lures specifically designed to appeal to fish through their sensory systems.

One of the most remarkable developments of my years at In-Fisherman was already underway when I joined the staff in 1988. That summer, we received prototype samples of the first Berkley PowerBait softbaits to test. This marked the beginning of my familiarity with Berkley’s involvement in producing...

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