August 05, 2020
We are a nation that claims to prize up-by-your-bootstraps social mobility and making good through hard work and innovation. When it comes to familiar brand names, however, we can turn into stuffy, straitlaced dowagers from a Thackeray novel, determined to keep companies in lanes we apparently regard as divinely ordained.
Business school case studies are full of firms that attempted to raise their standing through better and more advanced products only to be regarded by the buying public as getting “above their raisin.” We are always happy to see a prestigious maker offer well-priced guns to the masses, but it is a tough chore to go the other...
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