SAR9 SOCOM Comp 9mm: Part NATO, Part NASCAR

Sarsilmaz — pronounced as it’s spelled — is not a name that rolls smoothly off the tongue for a native English speaker. For that reason, when the 145-­year-­old Turkish arms manufacturer tried to make a splash in the U.S. market about 10 years ago, it created SAR USA, based in Miami, Florida. SAR USA is the exclusive U.S. importer, distributor and partner for Sarsilmaz and it makes great guns. Figuring out how to market them in the U.S. was a struggle, but the company is experiencing success.

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