Dave Mellon Named New President of Simms Fishing Products

Former Simms VP Dave Mellon has been appointed as president of Simms Fishing Products, marking a significant leadership move for one of fly fishing’s most recognizable brands. In this role, Mellon will oversee Simms’ business operations and strategic direction as the company continues to position itself as a leader in technical fishing apparel and gear.

“We as a team are genuinely excited to have Dave back at Simms," John Frazier, Simms PR, said. "He’s a lifelong angler, he knows this brand, and he values the people, partnerships, and culture that built it. Just as importantly, he understands the role innovation plays in earning angler trust. There’s a...

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