Outdoor Channel and Sportsman Channel launch year four of Outdoor Sportsman Group Networks’ programming initiative to welcome the Fall hunting season – #DeerWeek presented by Academy Sports + Outdoors – with the announcement that country music star Tyler Farr (Only Truck in Town) will join Sportsman Channel’s Jeff Danker (BuckVentures) as host for the week of September 14-20 (7 p.m.-Midnight).
“Adding Tyler Farr, one of country music’s most exciting rising stars, to our #DeerWeek programming is a welcome addition,” Outdoor Sportsman Group President and CEO, Jim Liberatore said. “Tyler will join Jeff Danker as Outdoor Channel and Sportsman Channel hosts while serving up fun, excitement, camaraderie and adventure as they steer viewers towards deer hunting season.”
#DeerWeek, launched in 2017, is a unique, week-long, cross-platform event featuring primetime programming showcasing deer-specific content on Outdoor Channel and Sportsman Channel. This year marks the fourth consecutive year of this specialized, “deer-themed” programming block.
#DeerWeek content also will be present in relevant print, digital and social media platforms owned, operated and distributed by Outdoor Sportsman Group Networks and Outdoor Sportsman Group Publishing arms. More than 30 hours of Outdoor Channel and Sportsman Channel primetime programming will be dedicated to the week-long celebration of deer hunting. Content also will be made available to Outdoor Sportsman Group Publishing’s 16 magazines and 20 online websites (Outdoor Channel Plus) and digital outlets including streaming video-on-demand service MyOutdoorTV (MOTV), as well as Outdoor Sportsman Group’s vast array of social media platforms.