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BPS Founder Morris Challenges Families to Get Outside and Fish

Donation of 40,000 rods and reels kicks off annual ‘Gone Fishing' effort.

BPS Founder Morris Challenges Families to Get Outside and Fish

Since the inception of 'Gone Fishing,' Morris, Bass Pro Shops and Cabela’s have donated more than 500,000 products to youth-focused nonprofit organizations across North America. (Photo courtesy of Bass Pro Shops)

Bass Pro Shops founder Johnny Morris wants American families to put down their smartphones and go fishing this summer.

Morris, also a noted conservationist, is helping to make that happen. Morris, Bass Pro Shops and Cabela’s are once again donating 40,000 rods and reels to kids of all backgrounds to introduce them to the outdoors.

The outdoors-goods retailer is partnering with hundreds of non-profit groups, many of which engage with underprivileged, minority and urban youth who might otherwise not have a chance to be...

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